SEO is an exciting, moveable feast and I have the desire and passion to continuously question, explore, understand and apply the technical SEO rules to all sites I work with.

An SEO audit can be a complex procedure depending on the root of the problem. On completion of the audit I will present you with a viable strategy to help you achieve your goals. Rankings will improve, search results will begin to show as rich results and more importantly, conversions will increase.

With Google’s sole purpose to provide the user with the most relevant result for their query, we have watched the SERPs (Search Engine Results Pages) adapt and become more detailed over the last few years.

Gone are the days when Google only shows you the title, URL and description; today you are likely to see results in the Knowledge Panel, a star review, specific product information and lots & lots of recipe details!

Put simply, the whole point of technical SEO is to make a search engine’s life easier.

Tell it exactly what it is you do and what your site’s about. eg your name is ‘Circus’ are you a place where people go to watch animals? Or are you a wedding band? By implementing structured data across your site, the search engines will not only understand what it is you do, it will serve your content to the right user, at the right time, when they are in the right place, in the most enticing, relevant way it can. What happens then? The searchers results are so relevant that there will be an increased likelihood of a click and more importantly, a conversion!

Surprisingly only a few businesses and websites take advantage of the technical SEO tools available; doing so really will put your company ahead of the competition. Implementing structured data across the site won’t necessarily result in immediate results though; it does sometimes take a few weeks to get noticed. As soon as any changes are made to the site, it is imperative to take advantage of the annotations in Google Analytics to know what to attribute to any peaks and troughs in traffic.

Once an audit has been carried out, a report will be produced to not only document the findings but also to explain what they mean, how they need to be fixed and the results we are hoping to achieve by doing so.

A good SEO won’t promise you the world but they will do everything in their power to try and get it for you. The first step is to give Google exactly what it wants, unfortunately it’s then up to Google to decide if it wants to reciprocate.