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Janine Marriott — SEO Coach, Strategist & Trainer

The SEO School for businesses done being invisible online

Become confident and in control of your online visibility – proud to see your business show up in Google, Bing, and AI search results.


Show up on Wednesdays. Do the work. Get found.

About the SEO SchoolFree Digital Visibility Checklist

Why Aren’t my Products and Services Showing up Online or Being Cited by the AI tools?

You know your business is good. Your clients love you. But online? You’re invisible.

You’ve Googled yourself. You’re not there. You’ve tried to fix it – maybe you’ve read the blogs, watched the videos, even paid an agency – but nothing has stuck and you still don’t really understand what’s going wrong.

Search has changed. Google, Bing, AI summaries, voice assistants – there are more ways than ever for your customers to find you. And more ways than ever to get it wrong.

You don’t need more confusing advice. You need a clear plan, plain English guidance, and someone who stays on top of search so you don’t have to. That’s exactly what I do.

Is This You? You know SEO is important, but…

 

  • You’re not sure where to start – With so much conflicting advice, it’s hard to know what really works.
  • You feel overwhelmed by SEO jargon – You don’t need buzzwords, you need plain English guidance.
  • You been burned before – Maybe you’ve tried an agency or course that didn’t deliver.
  • You’re not convinced SEO will work for you – Will it really help your business grow? How long will it take?
  • The technical side feels scary– Algorithms, site audits, structured data… it sounds complicated.
  • You’ve tried SEO but aren’t seeing results – Whether you’ve done it yourself or paid an agency, progress feels slow.
  • You don’t want to waste money – SEO feels like a big investment, and you want to be sure you’re putting your effort in the right place.
  • You know SEO could help, but you need a plan – You’re ready to take action—you just need someone to show you the way.

👉 You don’t have to stay invisible or overwhelmed — SEO School gives you the guidance and support to move forward with confidence.

Here’s How the SEO School Helps You

 

  • You’ll finally have a clear plan — a personalised strategy built around your specific business, not a generic template
  • You’ll learn what actually works — live teaching means you’re always learning current strategies, not outdated ones
  • You’ll have expert support every week — live coaching and co-working every Wednesday so you never feel stuck
  • You won’t have to keep up with SEO changes — I stay on top of Google, Bing, ChatGPT, Gemini and Voice Search so you don’t have to
  • You’ll know exactly what to do next — your personalised audit and to-do list means no more guessing
  • You’ll build real confidence — no more overwhelm, just clarity, progress and results

Here’s how I can help

 

Join the SEO School Learn to take control of your own visibility with live weekly support, a personalised audit and a strategy built around your business. For service businesses and ecommerce stores. £147/month.

Done-for-You Services Not everyone wants to learn SEO — some people just want it handled. Browse my range of audits, content strategies and GEO services.

Not sure where to start? Book a free 30-minute chat and we’ll work out exactly what you need. No pressure, no jargon — just an honest conversation about where you are and how to move forward.

Why trust Janine Marriott to
work with you on your SEO?

What’s the difference between SEO and GEO?

SEO (Search Engine Optimisation) is the practice of making your website visible in traditional search results on Google and Bing.

GEO (Generative Engine Optimisation) is about making sure your business gets cited and recommended by AI tools like ChatGPT, Gemini and voice assistants. I teach both — because search has changed and you need to show up everywhere your customers are looking.

Do I need to learn SEO or can you do it for me?

Both options are available. The SEO School teaches you to do it yourself with live weekly support — most members find this builds confidence and gives them long term control over their visibility.

If you’d rather have it done for you, I offer a range of standalone services including audits, content strategies and more.

  • A business owner looking to upskill your team in SEO & are looking for ongoing mentorship & support.
  • A business owner who is frustrated by SEO and doesn’t know where to start – you want a to do list and support to implement the work.
  • If you have been using an agency but you are not getting the results you need and/or you don’t understand what they are doing. You want a better understanding of SEO and the terminology so you can have a proper conversation with them, know if it’s value for money and decide if you are happy to continue or want to take it in house.
  • If you are a traditional marketer, and have recently been given the job of transitioning to digital and are now in charge of the website and don’t know where to start.
  • A small business owner who wants more visibility in Google but isn’t ready to embrace or afford a SEO Agency.
  • A digital marketing agency or web developer who doesn’t currently offer SEO but would like to.

Where do I start if I’m completely new to this?

Book a free 30-minute chat. We’ll talk through where you are, what you need, and whether the school or a done-for-you service is the right fit. There’s no pressure and no jargon — just an honest conversation.

Do you work with businesses outside Scotland?

Yes — all sessions are on Zoom and I work with businesses across the UK. Location is no barrier at all.

How quickly will I see results?

SEO is a long-term strategy and I’ll never promise overnight results — anyone who does isn’t being honest. Most members start to see movement within 3 months, with results compounding over time. The free checklist is a great place to start seeing quick wins immediately.

My Certifications

Head over to my blog

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Get in Touch

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