Janine Marriott SEO School

I’ve been working in SEO for over 15 years. I started as a business owner being overcharged by agencies who promised page-one results and delivered very little. That frustration became my purpose — I left to teach other business owners the truth about SEO. I’ve since presented webinars on behalf of Business Gateway in Scotland and worked as a Senior SEO Strategist at a specialist agency before launching the SEO School in May 2024.

The school is for business owners and marketers who want to take control of their own visibility — whether you’re starting from scratch, frustrated with an agency, or a marketer who’s been handed responsibility for the website and doesn’t know where to start. There are two dedicated programmes — one for service businesses and one for ecommerce.

• A business owner looking to upskill your team in SEO & are looking for ongoing mentorship & support.
• A business owner who is frustrated by SEO and doesn’t know where to start – you want a to do list and support to implement the work.
• If you have been using an agency but you are not getting the results you need and/or you don’t understand what they are doing. You want a better understanding of SEO and the terminology so you can have a proper conversation with them, know if it’s value for money and decide if you are happy to continue or want to take it in house.
• If you are a traditional marketer, and have recently been given the job of transitioning to digital and are now in charge of the website and don’t know where to start.
• A small business owner who wants more visibility in Google but isn’t ready to embrace or afford a SEO Agency.
• A digital marketing agency or web developer who doesn’t currently offer SEO but would like to.

No, you will need to make all the changes yourself, or work with a developer to do so. Depending on how your website has been built and on which platform, will depend on how the back end works. I am certainly happy for you to share your screen and I will try to assist you, however I don’t take responsibility for any back end work on your site.

It’s a membership — which means you get ongoing live support, not just a course you work through alone. The training is there when you need it, but the real value is the weekly live sessions and the personalised strategy built around your business.

No, the programme is designed to be self paced. As soon as you sign up for the school, you will book an onboarding call with me, where I will get to know your business better, your current needs when it comes to SEO and the level of knowledge you already have. I will make sure you are set up with all the free and freemium tools you will need in the programme and also add your website to my paid versions of the tools so I can audit it. I will also ask for access to your Google Search Console, which we will set up so I can check for any technical issues and also teach you how to do so.

Yes — a soft 3-month minimum. In the first two weeks I invest significant time creating your personalised audit, workbook and strategy. The 3-month minimum ensures you get the full value of that work. After 3 months you’re free to leave at any time.

To be honest, this is very much going to be down to your personal circumstances. Because it’s self paced and there is so much online support, depending on your businesses and the type of website you have (and how much work you need to do on it) I would say an average of 3 – 4 hours a week depending on how much you need or want to do.

If you encounter any technical issues, please email me directly on janine@janinemarriott.com and I will contact the https://membership.io/ help desk who are excellent. If you lose a zoom link or for any reason you need me to resend it, you can message me on Whatsapp or via LinkedIn and I will endeavour to get it to you ASAP. The first place would be to check your emails though, because as soon as I know just one person has a problem, I will send an updated link to everyone.

Because the cost of the programme is so low, the value is so high and a minimum of 80% of the course content is immediately available, we do not offer a refund policy. This is a membership programme which is a monthly subscription and we are not responsible for reminding you to use it. We ask you to commit to 6 months and after that you are free to leave or downgrade to a maintenance membership.

Predicting the return on investment ROI for the SEO School is challenging due to various factors influencing outcomes.

SEO ROI is Long-Term: Unlike paid advertising, SEO is a long-term strategy. It can take several months to start seeing significant results, but these results often compound over time, leading to sustainable traffic growth. We don’t expect you to see results for up to at least 3 months which is another reason why we ask for a minimum 6 month commitment.

We have no control over how much effort you put in: All the content and support will be provided for you, however as we’re sure you can appreciate, we don’t actually have any control over the amount of time you spend implementing the work.

We are not Google: We will never promise you first page results, and neither should anyone. However, we will promise that we will tick every box to ensure we help you give Google what they want, in line with the latest Algorithmic update. Google’s algorithm changes a lot, and search intent changes. Whilst we can teach you to recognise these, we have no control over the speed of them or the changes that are made.

Quantifiable Metrics: In the School you will learn how to measure your key performance indicators KPIs) such as organic traffic, search engine ranking positions SERPs), conversion rates, and revenue generated from organic search. The KPI’s you track will depend upon your business model and the type of strategy we implement. Tools like Google Search Console,Google Analytics and Ahrefs will help you track your KPI’s.

Yes. I will be taking 4 full weeks of holiday across the year + Bank Holidays and I will let you know in advance when this will be. I promise I’ll leave you plenty to be getting on with though!