Blog Archives

how AI is changing the customer journey infographic

Blog Digital Visibility

How AI Is Changing the Customer Digital Journey

AI is changing more than the technology businesses use. It is changing how customers discover…

Janine Marriott12th September 2026

Blog Digital Visibility

Local SEO vs GEO: What’s the Difference and Which Does Your Business Need?

Local SEO and Generative Engine Optimisation (GEO) are not competing strategies. Local SEO helps businesses…

Janine Marriott12th September 2026

Digital Visibility

The Shift from SEO to Digital Visibility: Why It Matters for Businesses

SEO still matters, but the way people discover, research and choose businesses has changed. Digital…

Janine Marriott12th September 2026

Digital Visibility

What Is Digital Visibility? A Practical Guide for Businesses in an AI-Driven Search World

Digital visibility is the ability for a business to be discovered, understood, trusted and recommended…

Janine Marriott12th September 2026

AI & GEO Blog

AI Won’t Kill SEO – But It Will Kill Lazy SEO

The truth behind the hype: why businesses that cut corners will struggle, and what smart…

Janine Marriott4th October 2025

one pair of cobbers shoes and one pair of gorgeous stilletos symbolising the change from cobblers shoes to taking action

30 Day Plan Blog

The Cobblers Shoes Concept is a Good Excuse but it’s not Doing me Any Favours!

See That Book You Wrote?....... Read It! Back in 2020, I, like everyone else around…

Janine Marriott1st February 2025

digital search interface symbolising different search intents—Informational, Navigational, Transactional, and Commercial A person or AI assistant (represented as a holographic figure) is analyzing the search queries, highlighting relevant results in a visually engaging way. The background is sleek and modern, with a high-tech, AI-driven aesthetic, emphasizing digital strategy and SEO insights

Blog Search Intent

Mastering Search Intent: The Key to SEO Success in 2025

What Is Search Intent and Why Does It Matter for SEO? As an SEO professional…

Janine Marriott30th December 2024

A brain and AI-powered SEO tool working together, symbolizing the blend of human intuition and technology in keyword research.

Blog Keyword Research

Keyword Insights Review

Mastering SEO with Keyword Insights: My Go-To Tool for Smarter Strategies How many SEO Tools…

Janine Marriott30th December 2024

A person analyzing keyword data on a holographic screen, while an AI assistant suggests improvements, illustrating AI as a supportive tool rather than a decision-maker.

Blog Keyword Research

Incorporating AI in Keyword Research

AI Can Help, But It Can’t Think: The Role of Human Judgment in Keyword Research…

Janine Marriott27th December 2024

Blog E-commerce SEO

The Ultimate Guide to Using AI for Audience Insights and E-commerce SEO

Using ChatGPT, Gemini, Claude or Perplexity for E-commerce SEO This article outlines a strategy to…

Janine Marriott27th December 2024

Blog

How AI Is Changing the Customer Digital Journey

Local SEO vs GEO: What’s the Difference and Which Does Your Business Need?

The Shift from SEO to Digital Visibility: Why It Matters for Businesses

What Is Digital Visibility? A Practical Guide for Businesses in an AI-Driven Search World

AI Won’t Kill SEO – But It Will Kill Lazy SEO

The Cobblers Shoes Concept is a Good Excuse but it’s not Doing me Any Favours!

Mastering Search Intent: The Key to SEO Success in 2025

Keyword Insights Review

Incorporating AI in Keyword Research

The Ultimate Guide to Using AI for Audience Insights and E-commerce SEO

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