SEO School for Service Businesses
Weekly live support, a personalised strategy, and an expert who stays on top of search — so you finally show up where your clients are looking.
You’re good at what you do. Your clients love you. So why can’t Google find you?
You’re not alone. Most service business owners feel exactly the same way. You know SEO matters, but every time you try to get on top of it you hit a wall of jargon and conflicting advice.
You’ve maybe paid an agency or bought a course before, but nothing stuck – and you still don’t really understand what’s happening with your site.
The SEO School exists to change that. Not with a course you’ll never finish. With live, weekly support, a strategy built around your specific business, and someone in your corner every Wednesday.
Your Personalised Audit
Within two weeks of joining, you receive a full SEO audit of your website – written specifically for your business, not a generic report. This is the foundation of everything we do together.
Weekly Live Teaching
Every Wednesday morning, live coaching on what’s actually working in search right now. Plain English, no jargon, always up to date. Every session is recorded so you never miss out.
Wednesday Co Working
Every Wednesday afternoon, bring your questions and work on your site with expert support in real time. Not a webinar – a proper working session where you actually get things done.
SEO School for Service Businesses
What Makes The Janine Marriott SEO School Different?
SEO (Search Engine Optimisation) or some may call it GEO (Generative Engine Optimisation) changes constantly – Google, Bing, AI Search, Voice Assistants.
Most courses teach you what worked two years ago. Every session in the school reflects what’s working right now, because it’s live.
You also get a strategy built around your specific business. Your audit, your workbook, your personalised to-do list. Not a template, not a one size fits all approach.
One new client from Google or Search Results pays for months of membership. The question isn’t whether SEO is worth investing in – it’s whether you can afford to stay invisible.
How it Works
Once you join, you will be invited to book your onboarding call – we get to know your business and set up or access your free tools – GA4, Google Search Console, Google Business Profile and your free version of Ahrefs, and I get access to run your audit.
2. Within two weeks you receive your personalised audit, your personalised digital visibility workbook and your SEO Strategy.
3. Show up on Wednesdays via zoom – teaching 11.30am – 12.30pm, co working 2pm – 5pm. One focused day a week on your visibility. If you miss a session don’t worry, all teaching sessions are recorded and uploaded to the School.
4. Results compound. With a clear plan and consistent action, you start showing up. Most members stay because search keeps evolving and so does the support.
You can join the SEO School here or let’s have a chat if you’d like to see if I’m a good fit for you and/or your team.
Janine creates a supportive space for you to learn at your own pace. She is remarkably patient, helpful and approachable. My online visibility has noteably improved and I have gained many new clients through Google search. I highly recommend learning SEO from Janine! She offers the perfect support structure for novices like me to tackle SEO head on and in a surprisingly enjoyable way! Thank you!”
Diane Chalmers – Anatomy in Motion Physio – Glasgow
Contact Me
Your Questions Answered
Do I need any technical knowledge?
None at all. You just need access to the back end of your website. Everything else — Google Search Console, GA4, Ahrefs — we set up together on your onboarding call.
What platform does my website need to be on?
Any platform — WordPress, Squarespace, Wix, or anything else. The principles of SEO are the same regardless and I work with members across all platforms.
What if I miss a Wednesday Session?
All sessions are recorded and uploaded to the school. You never lose access to what was covered.
Is there a minimum commitment?
In the first two weeks I invest significant time creating your personalised audit, workbook and strategy. The 3-month minimum ensures you get the full value of that work and enough time to start seeing results. After 3 months you’re free to leave at any time.
How long until I see results?
SEO is a long-term strategy — I’ll never promise overnight results, and anyone who does isn’t being honest. Most members start to see movement within 3 months. Results compound over time which is why the recommended commitment is 6–12 months.
How much does the SEO School for Service Businesses Cost?
£147 per month, or £1,470 for the year — saving you £294. The annual option works out at £122.50 a month, or just £29 a week for a full day of live support, your personalised audit, and access to all training materials.
My Certifications
