SEO School for ECommerce Businesses
Weekly live support, a personalised strategy, and an expert who stays on top of ecommerce search — so your store gets found by the people who are ready to buy.
Your store looks great. Your products are good. So why isn’t anyone finding you?
You’re not alone. Most small ecommerce store owners are in the same position – putting time and money into their store but not understanding why it isn’t showing up in search. You’re not sure if it’s your product pages, your categories, your images, or something technical you can’t even see.
The ECommerce SEO School gives you the answers. Not a generic course you work through alone. Live, weekly support, a personalised audit of your specific store, and someone who understands ecommerce SEO in your corner every Wednesday.
Your Personalised Audit
Within two weeks of joining, you receive a full audit of your store — product pages, category pages, site structure, technical issues. Written specifically for your business, not a generic checklist.
Weekly Live Teaching
Every Wednesday morning, live coaching on ecommerce SEO — what’s actually working right now for online stores. Plain English, no jargon, always up to date. Every session is recorded so you never miss out.
Wednesday Co Working
Every Wednesday afternoon, bring your questions, work on your store, and get real-time expert support. A proper working session where you actually make progress on your visibility.
SEO School for ECommerce Businesses
What Makes The Janine Marriott ECommerce SEO School Different?
Most SEO advice is written for big brands with big budgets. The ecommerce SEO School is built specifically for small stores and independent brands who are doing their own SEO and need to know exactly where to focus.
Every session is live – which means the content reflects what’s working in ecommerce search right now, not two years ago. Google’s approach to product pages, category structure, and image optimisation is constantly evolving. You’ll always be learning the current rules, not yesterday’s.
You also get a strategy built around your specific store. Your audit, your workbook, your personalised to-do list. Not a template – a real plan for your real store.
How it Works
1. Once you join, you will be invited to book your onboarding call – we get to know your business and set up or access your free tools – GA4, Google Search Console, Google Merchant Center Next, Google Business Profile (if relevant) and your free version of Ahrefs, and I get access to run your audit.
2. Within two weeks you receive your personalised audit, your personalised digital visibility workbook and your SEO Strategy.
3. Show up on Wednesdays via zoom – teaching 9.30am – 10.30am, co working 2pm – 5pm. One focused day a week on your visibility. If you miss a session don’t worry, all teaching sessions are recorded and uploaded to the School.
4. Results compound. With a clear plan and consistent action, your store starts showing up in front of the people who are ready to buy. Most members stay because search keeps evolving — and so does the support.
You can join the SEO School here or let’s have a chat if you’d like to see if I’m a good fit for you and/or your team.
“I worked with Janine to get a better handle on SEO and found her absolutely brilliant—clear, approachable, and full of practical advice. She tailored everything to suit my business and explained things in a way that felt doable, not overwhelming. I saw real improvements and felt genuinely supported throughout. Would recommend Janine in a heartbeat”
Mareth Aggasild
Contact Me
Your Questions Answered
Do I need any technical knowledge?
None at all. You just need access to the back end of your store. Everything else — Google Search Console, GA4, Ahrefs — we set up together on your onboarding call.
What ecommerce do you work with?
All of them — Shopify, WooCommerce, Wix, Squarespace, BigCommerce and more. The principles of ecommerce SEO apply across all platforms and I work with members on whichever platform their store is built on.
What if I miss a Wednesday Session?
All sessions are recorded and uploaded to the school. You never lose access to what was covered.
Is there a minimum commitment?
In the first two weeks I invest significant time creating your personalised audit, workbook and strategy. The 3-month minimum ensures you get the full value of that work and enough time to start seeing results. After 3 months you’re free to leave at any time.
How long until I see results?
SEO is a long-term strategy — I’ll never promise overnight results, and anyone who does isn’t being honest. Most members start to see movement within 3 months. Results compound over time which is why the recommended commitment is 6–12 months.
How much does the SEO School for ECommerce Businesses Cost?
£147 per month, or £1,470 for the year — saving you £294. The annual option works out at £122.50 a month, or just £29 a week for a full day of live support, your personalised audit, and access to all ecommerce training materials.
My Certifications
