Google My Business for Franchises
If you have a business with multiple locations or a franchise, the most important thing you can do to increase your local search results is to optimise your Google My Business account, keeping the information on each page accurate, up to date and consistent across the brand.
Consistency is key for increased brand awareness across Google My Business. It is crucial that the name, address and phone number on your website match your listing which will help search engines recognise that its the same business and location. Ranking in maps and search results is hard enough without having to compete against pages from your own company.
In the majority of cases, locations may already have claimed and verified their individual pages meaning that your brand’s message and tone is inconsistent and customers are confused. Just one bad review or irrelevant post can have consequences for the entire brand, not just the local store or restaurant.
We enhance your Google My Business page and local SEO strategy by managing your GMB channel and making sure your listing shows up for customers looking for either your service or your store/restaurant.
Keeping ownership of your digital assets is important across all channels and when working with you, we ensure that you retain primary ownership of the account with full administrative access.
Google is ever changing; it throws things out there to see how we use them and then refines how they give the tools to us. With our results-driven, focussed attitude, we keep on top of these changes within your industry so that you don’t have to; making sure you are always utilising your Google My Business pages effectively.
