Why is Schema important for SEO’s?
Schema markup is probably the most under-utilised tool for SEO. Reasons as to why to start using structured data if you want more eyes on your website.
Schema helps search engines interpret the data on your website with more accuracy in an organised, structured way.
Rich snippets make a listing more attractive and increase click through rates by as much as 15-20%
Websites using schema markup tend to rank higher in search results
The more types of schema you use, the more opportunities you’ll have to appear in search.
Less than 1% of websites currently use schema, which means major opportunities.