Why is Schema important for making your website more visible in search results?

Why is schema important for making your website more visible in search results?

By using schema markup it makes it easier for people to find exactly what they are looking for online and thus have a better search experience. 

Using micro-data derived from schema.org, which has become the industry standard for structured data language, recognised by Google,Yahoo! and Bing, you can help search engines better understand the data on your website with more detailed information that provides additional context.

How Schema will benefit your website

Rich snippets and structured snippets: Other than preparing for the future of search by marking up your content to be easily understood by search engines, rich snippets are a more visible outcome of implementing schema markup. Rich snippets appear right below the search result and give the user a sense of what the page is about.

Schema markup can make your search results look more appealing to users which can increase CTR and value.