The adoption of Schema Markup

Why has the adoption of Schema been so slow moving?

Despite all the SEO benefits of using schema, it’s adoption has been slow moving. This does not seem to be due to lack of awareness as much as a lack of technical know how. 

Because of this it creates a massive competitive advantage and opportunity for businesses, especially those with marketing and IT departments working synergistically together for a common goal.

Marketers may understand why it’s important to use structured data markup, but webmasters are usually the ones implementing it since they have more advanced knowledge of HTML