Schema and Localisation

Schema and Localisation

An aspect of organic search engine results that B2B (Business to Business) or B2C (Business to Consumer) SEO’s need to pay more attention to is local business listings. 

This is especially true for organisations working with multiple offices, dealer/distribution sites, and even franchise operations – all can benefit from more pronounced visibility for local search queries.

All organisational address information found on a website should be integrated with Schema local business markup since it helps provide a more valuable search experience for brand based queries as well.