How To Target Keywords To Content
After you’ve got the rough sketch/idea of how your content is looking/planned site architecture, please don’t decide on your URL names until you’ve completed your keyword research.
I always remember someone saying to me that there is no great writer, only great re-writers. It’s ok to substitute words and change your wording round about after you’ve completed your research. The rules are to write for the reader, not the search engine, however having an understanding of what Google is looking for and writing relevant content, didn’t actually ever hurt anyone!
When conducting your keyword research look at how those terms match up with your site hierachy. Take what you know and how you know people are searching to make your title/urls/blog posts re-iterate the terms.
If you’re unsure how to do keyword research check out this post.