Optimising Images

The idea of providing indexable content is to make it easy for search engines to crawl and understand your site. 

Search engines can crawl images, however it’s really quite difficult for them to analyse and therefore are not ideal for communicating to search engines the topical relevance of your pages. For example, do the search engines really know that the image below is exactly ‘where Janine would like to be right now?’ unless I tell them by optimising the alt text and the file name when uploading the image.  Continue reading “Optimising Images”