Technical Decisions to consider when creating a new site

Technical Decisions to consider when creating a new site

Whether you’re lucky enough to be working with a new site, or facing the challenges of resurrecting an old one (or trying to fix a new one!) You need to research the desired site architecture (from an SEO perspective) it’s easier to divide it into technology and structural decisions.  Continue reading “Technical Decisions to consider when creating a new site”

Optimising Images

The idea of providing indexable content is to make it easy for search engines to crawl and understand your site. 

Search engines can crawl images, however it’s really quite difficult for them to analyse and therefore are not ideal for communicating to search engines the topical relevance of your pages. For example, do the search engines really know that the image below is exactly ‘where Janine would like to be right now?’ unless I tell them by optimising the alt text and the file name when uploading the image.  Continue reading “Optimising Images”

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